Branding Foundation Skincare by Michelle

Project Overview

Michelle Grochalski, CEO and Licensed Esthetician in Pennsylvania started Foundation Skincare by Michelle as an encore career. Michelle provides men and women with customized skincare treatments. She helps people look their best using the latest techniques and quality products.

She hired Christman Consulting to create a company logo that would be recognizable and represent her belief in god as the business name is rooted in her philosophy “You can’t build something great without a foundation. My foundation is God.” The logo also needed to convey feelings of goodness, and relaxation.

Our design struck a chord with Michelle and balances her whimsical side with beauty and god. The organic feel also represents her use of natural products resulting in healthy skin. Christman Consulting supports her with banners, signage, flyers and other promotional items.