Facebook Presence for Impact Powersports

Project Overview

We were tapped by Impact Powersports, a locally owned motorcycle/atv/snowmobile repair shop, to help build their online presence. As motorcycle enthusiasts ourselves we were delighted to get them started. Creating a website was out of budget so we turned to Facebook as a platform that could deliver information and engagement resulting in new customers.

We began by creating a modest Facebook page that would show this is a brick and mortar store. We then built a schedule for posts aimed at growing the business through service reminders and seasonal needs. 

We also saw a need to reduce the lot time of the used atvs and motorcycles that Impact Powersports was selling or consigning. We photographed stills and video of the vehicles, created posts and generated enthusiasm through engagement with members of Facebook. The result was significant lead generation, a boost of foot traffic during the slow days, over 300 followers on Facebook and a loyal following of the owner/master mechanic.